From: Jason Aubrey Wells <jaw016@engr.latech.edu>

Related FAQs Resources:
  R001a2ad.htm (html text of ad)
  R003ADGPIC.GIF (gif picture of ad)

004- What did the first Apple ads look like?

Below is the text of the Apple II advertisement which appeared in the September
1977 issue of Scientific American.

The  home  computer  that's  ready
 to  work, play  and  grow with you.

Clear the kitchen table. Bring in the color T.V. Plug in your new Apple II*,
and connect any standard cassette recorder/player. Now you're ready for an
evening of discovery in the new world of personal computers.

Only Apple II makes it that easy. It's a complete, ready to use computer--not
in a kit. At $1298, it includes features you won't find on other personal
computers costing twice as much. Features such as video graphics in 15 colors.
And a built in memory capacity of 8K bytes ROM and 4K bytes RAM--with
room for lots more. But you don't even need to know a RAM from a ROM to
use and enjoy Apple II. It's the first personal computer with a fast version of
BASIC--the English-like programming language--permanently built in. That
means you can begin running your Apple II the first evening, entering your own
instructions and watching them work, even if you've had no previous computer

The familiar typewriter-style keyboard makes communication easy. And your
programs and data can be stored on (and retrieved from) audio cassettes, using
the built-in cassette interface, so you can swap with other Apple II users.
This and other peripherals--other equipment on most personal computers, at
hundreds of dollars extra cost--are built into Apple II. And it's designed to
keep up with changing technology, to expand easily whenever you need it to.

As an educational tool, Apple II is a sound investment. You can program it to
tutor your children in most any subject, such as spelling, history, or math.
But the biggest benefit--no matter how you use Apple II--is that you and your
family increase familiarity with the computer itself. The more you experiment
with it, the more you discover about its potential.

Start by playing PONG. Then invent your own games using the input keyboard,
game paddles and built-in speaker. As you experiment you'll acquire new
programming skills which will open up new ways to use your Apple II. You'll
learn to "paint" dazzling color displays using the unique color graphics
commands in Apple BASIC, and write programs to create beautiful kaleidoscopic
designs. As you master Apple BASIC, you'll be able to organize, index, and
store data on household finances, income tax, recipes, and record collections.
You can learn to chart your biorythms, balance your checking account, even
control your home environment. Apple II will go as far as you imagination can
take it.

Best of all, Apple II is designed to grow with you. As your skill and
experience with computing increase, you may want to add new Apple peripherals.
For example, a refined, more sophisticated BASIC language is being developed
for advanced scientific and mathematical applications. And in addition to the
built-in audio, video and game interfaces, there's room for eight plug-in
options such as a prototyping board for experimenting with interfaces to others
equipment; a serial board for connecting a teletype, printer and other
terminals; a parallel interface for communicating with a printer or another
computer; an EPROM board for storing programs permanently; and a modem board
communications interface. A floppy disk interface with software and complete
operating systems will be available at the end of 1977. And there are many more
options to come, because Apple II was designed from the beginning to
accommodate increased power and capability as your requirements change.

If you'd like to see for yourself how easy it is to use and enjoy Apple II,
visit your local dealer for a demonstration and a copy of our detailed
brochure. Or write Apple Computer Inc., 20863 Stevens Creek Blvd., Cupertino,
California 95014.

Apple II is a completely self-contained computer system with BASIC in ROM,
color graphics, ASCII keyboard, light-weight, efficient switching power supply
and molded case. It is supplied with BASIC in ROM, up to 48K bytes of RAM, and
with cassette tape, video, and game I/O interfaces built-in. Also included are
two games paddles and a demonstration cassette.


   * Microprocessor: 6502 (1 MHz).
   * Video Display: Memory mapped, 5 modes--all Software-selectable:
        o Text--40 chars/line, 24 lines upper case.
        o Color graphics--40h x 48v, 15 colors
        o High-resolution graphics--280h x 192v; black, white,
          violet, green (16K RAM minimum required)
        o Both graphics modes can be selected to include 4 lines of
          text at the bottom of the display area.
        o Completely transparent memory access. All color generation
          done digitally.
   * Memory: up to 48K bytes on-board RAM (4K supplied)
        o Uses either 4K or new 16K dynamic memory chips
        o Up to 12K rom (8K supplied)
   * Software
        o Fast extended Integer BASIC in ROM with color graphics
        o Extensive monitor in ROM
   * I/O
        o 1500 bps cassette interface
        o 8-slot motherboard
        o Apple game I/O connector
        o ASCII keyboard port
        o Speaker
        o Composite video output

Apple II is also available in board-only form for the do-it-yourself hobbyist.
Has all of the features of the Apple II system, but does not include case,
keyboard, power supple or game paddles. $598.

PONG is a trademark of Atari Inc.
*Apple II plugs into any standard TV using an inexpensive modulator (not supplied).